‘Jayantabhai Ki Luv Story’ is about a damsel in distress, who moves into bad neighbourhood and is bailed out by a golden-hearted, lovelorn don. Of course, with a few lessons in 'bhai-ology' and romantic chemistry.

Jayantabhai (Vivek), a small-time Mumbai gangster, is more Munnabhai than Jayantabhai. While JB tries to win over his big boss Altafbhai and become his right-hand hench, he bumps into his friendly and feisty neighbour Simran (Neha) - struggling to find a foothold in big, bad Mumbai. Over anda-bhurji and endless banter in bhai-bhasha (refer to dialect dictionary for Dons) he falls in love with his pretty 'English Vinglish' padosan.

Simran grapples with 'single-girl-in-big-city' issues like roti and makaan; as far as kapda goes, she's somehow impeccably dressed at all times (huh!). They develop an endearing bond (with lovable chemistry); and Don suddenly turns into dilwala, and a new chapter on luv-shuv is introduced in 'bhai-ology'.