‘Ek Thi Daayan’ is positioned in today's times and the folklore of a witch, integrated smartly in the screenplay, makes it a fascinating cinematic experience. There is something out there that is inexplicable, that is beyond the realm of human comprehension that ‘Ek Thi Daayan’ taps grippingly. First-time director Kannan Iyer steps forward to offer something radically different in this genre and for those who believe in daayans -- even those who don't -- will take to the plot instantly because Kannan's storytelling is lucid and graspable. The flashback portions in the first hour are noteworthy, with Emraan revisiting his childhood. At the same time, Kannan ensures that there's a love story running parallel to the main story, besides integrating the mandatory songs in the narrative, thus steering clear of being labelled 'dark and dry' in the process. Emraan Hashmi nails his character. He carries the film on his broad shoulders, bringing plenty of soul to his character. On the whole, the flick is an imaginative and appealing supernatural thriller. The film is placed in a relatable world, with myths about witches expertly intertwined in its absorbing screenplay, something which a spectator can effortlessly identify with. Watch it because it is first of its kind!