Bloody Isshq revolves around Natasha (Tripta Parashar). She is a rich brat who gets attracted to Nirvaan (Akash) after he saves her life.

Nirvaan however disregards Natasha's advances, thus making her further attracted to him. After playing the seduction game, the two finally get together but there's a trap. There is more to Nirvaan than meets the eye. In his back-story, we are introduced to Radhika (Shilpa Anand) who essays another significant role in the film. The mystery behind Nirvaan's motive and Radhika's presence in his life unfold as the story progresses.